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Website Redesign Checklist (2026): What Actually Increases Conversions

In 2026, a website redesign is no longer about aesthetics or trends. Many websites look great—but fail to convert. This practical guide explains what truly increases conversions and provides a proven website redesign checklist based on how high-performing business websites are built. Why Most Website Redesigns Fail (Pretty ≠ Profitable)

Common reasons redesigns don’t deliver results:

  1. Focusing on visuals instead of user experience.
  2. Ignoring real user behavior and data.
  3. Slower performance after the redesign.
  4. No clear conversion goals (leads or sales).
  5. No testing before and after launch.
  6. The result? A beautiful website with lower conversions than before.

UX Signals That Hurt Conversions
1. Speed & Performance

  1. A 1-second delay can reduce conversions by up to 20%.
  2. Unoptimized images.
  3. Heavy, unstructured code.

Best practices:

  1. Website performance optimization.
  2. Image compression & lazy loading.
  3. Core Web Vitals optimization.

2. Navigation & Site Structure

  1. Common mistakes:
  2. Complex menus
  3. Too many pages with no clear goal
  4. Services hard to find

What works:

  1. Simple navigation (5–7 main items).
  2. Clear CTA in the header.
  3. A defined user path from entry to conversion.

3. Forms & Lead Capture

  1. Conversion killers:
  2. Asking for too much information
  3. Long, unnecessary forms
  4. No clear value proposition

Golden rule:

  1. Every extra form field reduces conversions.
  2. Must-Have Pages & Elements for High-Converting Websites
  3. Essential Pages.
  4. Homepage with a clear value proposition.
  5. Services / Solutions pages.
  6. About page that builds trust.
  7. Contact page optimized for action.
  8. Dedicated landing pages.
  9. Trust Signals That Increase Conversions.
  10. Client testimonials (social proof).
  11. Client logos.
  12. Real metrics and results.
  13. Privacy policy and legal pages.
  14. Clear and verifiable contact details.
  15. CTAs That Actually Convert.

Effective calls to action are:

  1. Clear and benefit-driven.
  2. Written in the user’s language.
  3. Visually distinct.

Example:

  1. ❌ Contact Us ✅ Get a Free Consultation Today.
  2. Mobile-First & Performance Essentials.

In 2026:

  1. Over 70% of traffic comes from mobile.
  2. Google evaluates your site based on its mobile version first.

Checklist:

  1. Truly mobile-friendly website (not just responsive).
  2. Large, tap-friendly buttons.
  3. Readable text without zooming.
  4. Fast loading even on slow networks.
  5. Tracking & Analytics: No Data, No Growth.
  6. A redesign without tracking is a gamble.

Essentials:

  1. Google Analytics 4
  2. Conversion goals.
  3. Event tracking (clicks, scrolls, form submissions).
  4. Heatmaps and session recordings.

Goal: Understand user behavior and remove conversion friction.

The ESS Approach: How We Build High-Converting Websites. ESS doesn’t rely on templates—we focus on performance and results. Discovery Business and audience analysis Competitor research UX Strategy User journey mapping Conversion-focused layouts Build Clean, scalable code Speed, security, and stability.

  1. Test
  2. Usability testing
  3. Performance audits
  4. Optimize
  5. Continuous improvement based on data
  6. Final Thoughts

A website redesign in 2026 is not about taste—it’s about systems that increase conversions.

If your goal is to:

  1. Improve website conversions.
  2. Generate more qualified leads.
  3. Deliver a real UX for business websites.

Start with a redesign built on this website redesign checklist—not just visual appeal.

ESS — We build websites that don’t just look good. They perform.

 

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